August 18, 2021
Nicholas Assef founded Lincoln Crowne & Company Pty. Limited because wanted to be a leader in a very important investment firm in the Australian and South East Asian markets. So far, he has succeeded with that mission. He is currently the firm’s Executive Director and Senior Analyst, and he uses the skills developed through more than two decades’ experience in such diverse financial areas as mergers and acquisitions, joint ventures and much more to make his clients very happy.

His extensive and varied set of experiences in the corporate world, the legal profession and even the world of higher learning have made him into a tenacious and shrewd negotiator and advisor. For example Nick Assef likes to apply strategies and tactics based largely on "game theory" to secure the best possible outcome for his client. One reason for that is, he is aware that clients don’t hire a firm like Lincoln Crowne to get ordinary outcomes via basic services. They want to receive advice and counsel that is something special.
December 22, 2018
Well before he even embarked on his current career, which has now covered more than a quarter century, Nicholas Assef was sure to acquire as much education as possible. That is why, in addition to a vaunted Post-Graduate degree in Valuation from Harvard Business School, he completed the work needed to obtain a Masters in Business Administration (MBA) from Simon Business School at the University of Rochester. In addition to his business degrees, Nicholas Assef also obtained a Bachelor of Law Honors degree from Bond University Law School and a Graduate Diploma in Legal Practice from University of Technology Sydney.

As should be obvious, Nick Assef is quite well-rounded professionally. He is capable of seeing every deal from a number of angles. These days, Nicholas can be found at his own firm, the highly regarded Lincoln Crowne and Company, where he is more than just the founder, he is also a prominent advisor and negotiator. As a negotiator, regarded as tenacious and capable of getting the most out of any complex transaction. Prior to establishing Lincoln Crowne, Nicholas Assef was a corporate attorney with Allen, Allen & Hemsley in Sydney.
June 22, 2018
Nick Assef has compiled a great team at his firm, Lincoln Crowne and Company over the years. They all are well aware that clients tend to choose him and/or his firm for more than the basics; they want more than a run-of-the-mill investment advisory firm. They want the best negotiators and the best investment advisory services. They always have a desired outcome in mind and Nick Assef works hard to make that happen. Over time, he has participated in many negotiations and developed a strong reputation as an innovator.

Over the course of his long 25-year career, Nick Assef has purposely and carefully developed his basic business philosophy through extensive work experience in the corporate world. Nick Assef believes that his and his firm’s purpose is to give clients the deal-making expertise they need for the short term as well as the wisdom and knowledge to know what may happen somewhere down the line. His experience as a negotiator, combined with his significant experience as a legal professional and his academic background all provide him with a different perspective than most others in his field.